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	<title>Internet Advertising Institute</title>
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	<link>http://www.internetadvertisinginstitute.com</link>
	<description>Essential Training for Sales Professionals</description>
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		<title>15 Keys to Search Engine Marketing and SEO Success</title>
		<link>http://www.internetadvertisinginstitute.com/2010/11/15-keys-to-search-engine-marketing-and-seo-success/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/11/15-keys-to-search-engine-marketing-and-seo-success/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 23:50:14 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Skill Building Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales training]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=1227</guid>
		<description><![CDATA[Selling search engine marketing services, including paid search management and SEO (search engine optimization), couldn&#8217;t be easier. All that is necessary is to find an advertiser that meets most of the following fifteen criteria: The advertiser is not too big or small for your agency to handle. In other words, you can service the advertiser [...]]]></description>
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		<item>
		<title>Seven Strategies for Selling Search Engine Marketing</title>
		<link>http://www.internetadvertisinginstitute.com/2010/10/seven-strategies-for-selling-search-engine-marketing/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/10/seven-strategies-for-selling-search-engine-marketing/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 02:18:07 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Skill Building Articles]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=1149</guid>
		<description><![CDATA[How do sales professionals continue to succeed at search engine marketing over the long haul. This practical, quick-paced article provides seven effective strategies to ramp up and sustain a successful search engine marketing track record! 1. Start with a Great Target List If you watch a veteran search marketing salesperson, you will see that they [...]]]></description>
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		</item>
		<item>
		<title>Meet the Advisory Council Industry Experts</title>
		<link>http://www.internetadvertisinginstitute.com/2010/09/meet-the-advisory-council/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/09/meet-the-advisory-council/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 15:00:18 +0000</pubDate>
		<dc:creator>admin3</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[From the Chairman]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/wordpress/?p=221</guid>
		<description><![CDATA[About Internet Advertising Institute (IAI) David J. Moore, founder and chairman of  24/7 Real Media, Inc., is the driving force behind Internet Advertising Institute&#8217;s Advisory Council. Mr. Moore is chairman of our Advisory Council, an exceedingly talented and experienced group of leaders spanning the digital marketing field. David&#8217;s knowledge of the field as well as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Advertising Institute Sales Training</title>
		<link>http://www.internetadvertisinginstitute.com/2010/09/sales-training/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/09/sales-training/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 14:55:18 +0000</pubDate>
		<dc:creator>admin3</dc:creator>
				<category><![CDATA[Training]]></category>
		<category><![CDATA[appointment making]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[proactive field selling]]></category>
		<category><![CDATA[proactive telesales]]></category>
		<category><![CDATA[prospect management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sales training]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=1048</guid>
		<description><![CDATA[The real goal of sales training is not to teach people how to sell but rather how to increase their sales efficiency each year. The Internet Advertising Institute teaches sellers how to reach and exceed their sales goals.]]></description>
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		</item>
		<item>
		<title>Digital Media Training from IAI</title>
		<link>http://www.internetadvertisinginstitute.com/2010/09/digital-media-training/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/09/digital-media-training/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 14:50:38 +0000</pubDate>
		<dc:creator>admin3</dc:creator>
				<category><![CDATA[Training]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital media training]]></category>
		<category><![CDATA[digital specialty shops]]></category>
		<category><![CDATA[elevator pitches]]></category>
		<category><![CDATA[Multi-platform Training]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=1050</guid>
		<description><![CDATA[Media salespeople and marketing executives, as well as their agencies, are faced with constant changes to the digital media landscape. The complex vocabulary of digital media technology has increased the need to be fluent in this emerging language. The IAI provides training aimed at digital fluency.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National and Global Team Training</title>
		<link>http://www.internetadvertisinginstitute.com/2010/09/national-and-global-team-training-2/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/09/national-and-global-team-training-2/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 14:45:02 +0000</pubDate>
		<dc:creator>admin3</dc:creator>
				<category><![CDATA[Training]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Internet Advertising Institute]]></category>
		<category><![CDATA[live training]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multi-platform]]></category>
		<category><![CDATA[online training]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[webinars]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=1102</guid>
		<description><![CDATA[Ideally, training should be constantly repeated and reinforced, but given the time and expense of one-day live workshops how is this possible? The Internet Advertising Institute recognizes that training budgets and training time is limited, so we accomplish the goal of creating measurable improvement of skills and productivity by replacing “a one-time training event” with a cost-effective multi-phase, multi-media training process where the learning continues outside of the classroom.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conquering the Sales Callback Challenge</title>
		<link>http://www.internetadvertisinginstitute.com/2010/08/conquering-the-sales-callback/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/08/conquering-the-sales-callback/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 10:45:12 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Skill Building Articles]]></category>
		<category><![CDATA[account executive]]></category>
		<category><![CDATA[account management]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[digital media marketing sales]]></category>
		<category><![CDATA[free resources]]></category>
		<category><![CDATA[sales calls]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=850</guid>
		<description><![CDATA[Getting Prospects to Respond to Your Sales Calls  Overview The major challenge most sales professionals face: how to get the call-back. We all know without this critical step, the rest of the sale will never occur. This article provides an inside track on solving this problem-some dilemma. Join us for another terrific sales training resource. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi-platform Training</title>
		<link>http://www.internetadvertisinginstitute.com/2010/08/multi-platform-training/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/08/multi-platform-training/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 22:55:09 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[contact us]]></category>
		<category><![CDATA[custom services]]></category>
		<category><![CDATA[expert content]]></category>
		<category><![CDATA[live training]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Multi-platform Training]]></category>
		<category><![CDATA[on-site training]]></category>
		<category><![CDATA[online learning]]></category>
		<category><![CDATA[training needs]]></category>
		<category><![CDATA[webinars]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=886</guid>
		<description><![CDATA[Steven Bookbinder The Internet Advertising Institute (IAI) is a multi-platform training company that delivers training across all learning platforms and digital media. We deliver impactful live training, reinforced with cost-effective webinars which are combined with customized online/on-demand programs accessible through all digital devices. By customizing each client&#8217;s blend of training platforms, we can successfully work [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Display Marketing Sales &#8211; Vocabulary of Targeting Sales</title>
		<link>http://www.internetadvertisinginstitute.com/2010/07/od-marketing-vocab/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/07/od-marketing-vocab/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 13:26:07 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Skill Building Articles]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[content channel]]></category>
		<category><![CDATA[content generation]]></category>
		<category><![CDATA[custom content]]></category>
		<category><![CDATA[filters]]></category>
		<category><![CDATA[retarget]]></category>
		<category><![CDATA[RON]]></category>
		<category><![CDATA[ROS]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[target filters]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=839</guid>
		<description><![CDATA[Some web sites and most networks only serve ads in places where the site content around the ad is "contextually relevant" to the ad. For example, showing a sneaker ad among running and exercise content... Discover how these effective placements are not just happenstance. Half the battle is learning the vocabulary to communicate your vision and needs. This article will advance your skill base to reach those goals.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pricing Models and Controversy For Online Display Advertising</title>
		<link>http://www.internetadvertisinginstitute.com/2010/07/pricing-models/</link>
		<comments>http://www.internetadvertisinginstitute.com/2010/07/pricing-models/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 03:27:09 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Skill Building Articles]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[onlne display]]></category>
		<category><![CDATA[pricing models]]></category>
		<category><![CDATA[Sales training]]></category>

		<guid isPermaLink="false">http://internetadvertisinginstitute.net/?p=746</guid>
		<description><![CDATA[Opening Scenario Consider with me, if you will how some advertisers will pay the original ad serving business with a 2-day conversion of ad serving to purchase, but many will not pay for anything other than a click-based conversion. What is the web publisher or network&#8217;s Account Executive (AE) to do? Well, the wise and [...]]]></description>
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		<slash:comments>0</slash:comments>
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