Events
Essentials of the Digital Marketing Ecosystem Workshop
March 23|New York
4A’s and The Internet Advertising Institute are teaming up to present an introduction to the digital media advertising landscape to help participants gain an understanding of the rapidly evolving and often complex interactive media ecosystem. This seminar will address the different kind of marketing activities that take place online, the technology and the business processes that enable them.
This program also takes a look into the technical aspects of buying, executing and optimizing online campaigns. Discussion will include sharing some best practices for selling and buying digital media and you will gain a perspective on how paid advertising can work together with owned and earned media as a holistic digital strategy.
Seminar highlights include:
- Internet business models—what are all of the companies out there?
- Owned, earned and paid media: How advertising fits into a larger marketing strategy
- The players and their roles
- Digital marketing strategies—an analysis of online campaigns
- Executing the digital campaign—what resources are needed?
- Key enabling technologies for advertising
- Internet math: a primer on metrics—how to convert and back into CPA goals with CPM media buys.
All you have to do at this time is to reserve the date on your calendar. Additional information including online registration here!
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